We position retailers for long-term growth by aligning strategic direction and core value proposition to meet customers where they are.
Segmentation and Clustering
Meaningful, intuitive customer household segments that both marketing and merchandising teams can act on.
Reveal actionable store clusters that guide category space allocation and assortment decisions with our store-specific customer segmentation insights and trade-area demographics.
Category Strategy and Roles
Assess and define category roles using a framework we customize to match your enterprise-level goals and known performance gaps. Rapidly adjust merchandising teams toward categories with the most impact.
Get a vantage point on the competitive landscape to answer questions like: What types of competitors are succeeding in my markets? Who am I really competing against for key shopper segments?
Identify potential gaps and opportunities in your offerings versus major competitors, including comparisons of space, brands, tiers, programs and services.
Macro space Management
Engage customers with smart space allocation in stores, departments and aisles. Our macro space recommendations are backed by advanced space-to-sales productivity analytics, plus real-world food and beverage industry experience.
Validate and strengthen new store formats or ongoing remodel initiatives with our macro space planning support and tools.