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Services & Expertise

Category Analytics and Reporting

We interpret and validate category data to help foodservice operators make informed and confident decisions.

Illuminate consumer trends and category purchasing behavior to find opportunities for action.  Dig into consumer preferences, transactions, channel, and market performance and financial impacts. 

Assess category and item-level performance, including channel shifting, item-switching, and menu-switching behavior.

Information and analytics that support sales and margin performance, reveal areas that need course correction and highlight opportunities for sales teams.