Midwest natural grocer adopts Radian’s collaborative merchandising planning portal to connect suppliers, merchants, and marketing in one promotional workflow
Radian, the pioneer of retail Hybrid Intelligence™, today announced that Fresh Thyme Market, the Midwest-based natural and organic grocer, has selected Radian’s promotion planning and supplier collaboration capabilities as its enterprise promotion planning portal. The platform integrates suppliers, merchants, and marketing teams into a single, seamless workflow for developing, evaluating, and executing promotions — replacing the fragmented cycle of deal sheets, email threads, and re-keyed forms that slows most promotional calendars.
A key differentiator drove the selection: suppliers can evaluate a promotion’s projected effectiveness at retail — using the retailer’s own data — before submitting the deal. That means stronger offers arrive in merchants’ queues, already vetted, dramatically compressing the time from idea to execution and lifting the quality of the entire promotional funnel.
“Radian has fundamentally changed the way we do promotions,” said Scott Caro, SVP of Merchandising at Fresh Thyme Market. “The platform gives our teams and suppliers a shared view of every promotion, so we spend our time on the decisions that matter. As a result, we are faster, more efficient, and driving better value to both our shoppers and our supplier partners.”
For a differentiated banner like Fresh Thyme, promotional precision matters more, not less: every event must reinforce the brand’s natural and organic positioning while competing with conventional grocers on value. The Radian platform gives Fresh Thyme’s merchants the analytics to choose the right events and provides its supplier community with a direct, transparent channel into that planning process.
“Fresh Thyme is exactly the kind of retailer this platform was built for — a sharp merchandising team, an engaged supplier community, and a shopper who expects real value,” said Jason Rumley, President at Radian . “When those three connect on one workflow, the promotional calendar gets better for everyone.”
Speed and accuracy are critical for a brand like Fresh Tyme. With Radian’s promotion planning platform, implementation takes weeks, not months; the full promotional calendar is managed directly on the platform during the upcoming planning cycle. Suppliers gain analytics-backed visibility into deal performance, and merchants gain a faster, cleaner pipeline of higher-quality offers.
About Radian
Radian delivers integrated merchandising planning and analytics for retailers and their supplier partners. Combining deep retail domain expertise with a hybrid AI approach, Radian’s platform spans assortment, pricing, promotion, and space — helping merchants and suppliers plan faster, collaborate seamlessly, and drive measurable value for shoppers.
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