Suppliers report step-change gains in planning effectiveness, speed, and collaboration with retail partners
Radian, the pioneer of retail Hybrid Intelligence™, today announced early customer results demonstrating how its promotion and deal planning portal is transforming supplier-retailer relationships from transactional exchanges into collaborative planning. As adoption grows across the supplier community, users report significant gains in planning speed, deal quality, and alignment with their retail partners
For decades, trade promotion has relied on spreadsheets, emails, and re-keyed deal forms — a process in which deals are negotiated blind, evaluated after the fact, and reconciled months later. The Radian portal replaces that cycle with a shared workspace: suppliers build offers, evaluate them with retail-grade analytics against the retailer’s data, and submit them directly into the merchant’s workflow, with full visibility for both sides from proposal through execution.
“Radian’s solution makes promotion planning and analytics orders of magnitude more effective,” said John Smith, EVP of Marketing at Dannon. “It drives tighter integration with our retail partners and more efficient promotion across the calendar.”
The shift from transactional to collaborative can drive significant bottom line impact, as trade spend is, for most suppliers, the second-largest line on the P&L — and one of the least efficiently deployed. When both sides can see a deal’s projected performance before it runs, dollars migrate from events that merely shift volume to those that genuinely build the category.
“Extending our planning capability to suppliers has unlocked their ability to move quickly and effectively in the promotion space,” said Hannah Wilson, Senior Manager at Radian. “When both sides work from the same data, everyone wins — especially the shopper.” — Radian continues to expand supplier access across its retail partner network, with additional analytics and workflow capabilities planned for release later this year. Suppliers interested in joining the portal via their retail partners can contact Radian directly.
“This is the most innovative and efficient planning tool we’ve used,” said Sara Smith, Director of Sales at Nestlé. “Our teams spend less time chasing forms and more time building programs that perform.”
About Radian
Radian delivers integrated merchandising planning and analytics for retailers and their supplier partners. Combining deep retail domain expertise with a hybrid AI approach, Radian’s platform spans assortment, pricing, promotion, and space — helping merchants and suppliers plan faster, collaborate seamlessly, and drive measurable value for shoppers.
Media Contact:
Radian Communications
marketing@radiangroup.com
radiangroup.com