Big Data analytics – both predictive and diagnostic – are only the beginning of the process, not the end.
Retailers and suppliers are investing significantly in big data, analytics, and machine learning capabilities. But is it generating real value?
To identify real business opportunities, sales and merchandising teams in the complex retail and foodservice industry need analytics and additional synthesis of the information. Real world complexities such as commodity cost fluctuations, vendor funding increases or decreases and competitive strategies all require deeper assessment of the analytical results.
Moreover, most retail, supplier and foodservice teams simply do not have the expertise to translate sophisticated data analytics into actionable business growth initiatives.
Radian’s innovative analytics and merchant-focused tools, supporting synthesis, and food industry SME expertise combine to arm your sales and merchandising teams with the focused opportunities they need to more effectively drive your business.