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Red Bull and Radian Combine Industry Expertise and Business Analytics in New Channels

One of the leading energy drink suppliers in the country, is expanding in the foodservice channel share by incorporating best-in-class category management with powerful sales execution capabilities.

Rob Musgrave, National Distribution Manager, Red Bull North America, Inc.

“Radian’s support rolling out our foodservice program with a national broadline distributor has been fantastic.  I am extremely impressed by their grasp of the information, foodservice industry knowledge and ability to present.  Radian helps us see the big picture and keeps our global brand marching forward in this new channel. Next year, we will collaborate with them even more to develop new strategic initiatives to increase our sales and distribution footprint.  We’re glad to have Radian on our side – they’re exactly what we need to grow in foodservice.”

Kristin Caffey, Director, Radian

“Category management is still very young in foodservice.  Detailed product and customer data has not been used or shared as it has in Retail Grocery.  However, suppliers willing and able to adopt ‘big data’, advanced analytics and collaborative partnerships are having the most success.  Red Bull is one of these suppliers. They embrace the power of the insights Radian provides to discover new growth opportunities in foodservice.  Data, bridged by our team’s industry experience and deep relationships, is helping our clients better plan and execute in the field.  We take pride making sure our analytics always lead to action.” Click here to HERE to learn more about how Radian supports leading food and beverage suppliers in today’s complex and fast-moving foodservice channel.

About Red Bull

In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria.  This was not only the launch of a completely new product, in fact, it was the birth of a totally new product category.  Today Red Bull is available in 171 countries and over 75 billion cans of Red Bull have been consumed so far.

About Radian

Radian Group, Inc. is a professional services firm focused on the food supplier, retailer, and foodservice industry. Based in Nashville, Tennessee, Radian has an office in Minneapolis and client teams located in cities throughout the US including Houston, Pittsburgh, Portland, Albany, Kansas City, and Jacksonville.