Pacific Coast Producers, one of the leading canned tomato and fruit suppliers in the country is gaining share through best-in-class category management and sales execution capabilities in the foodservice channel.
Andy Russick, VP – Sales and Marketing, Pacific Coast Producers
“I have been very impressed with the knowledge and service provided by the Radian team. Their understanding of the foodservice channel and ability to communicate data to our sales team has been a very valuable part of our success. Radian supports one of our most important national broadline distributors. They rigorously analyze the canned tomato and fruit categories to help us gain market share through advanced analytics and sales execution insights. We’ve been able to combine our agricultural legacy and expertise with Radian’s tools and capabilities to help our sales managers and broker teams win in their local markets. We most certainly made the right decision to partner with Radian.”
James Jackson, Director, Radian
“It’s been very rewarding for our Foodservice team to harness the power of Radian’s best-in-class category analytics as a growth bridge between PCP, their distribution partner and their sales network. We pride ourselves on translating data and insights into actionable ideas and sales initiatives for our clients. Pacific Coast Producers is a great partner and we look forward to providing them and their brokers with even better tools and information to execute against local market growth opportunities in the very near-future.” Click here to HERE to learn more about how Radian supports leading food and beverage suppliers in today’s complex and fast-moving foodservice channel.
About Pacific Coast Producers
Headquartered in the heart of California’s Central Valley, we are proud of our Grower-Owned Cooperative. Our founders have built a legacy that has been passed down through generations. Now, over 40 years later, we still have the same pride in our farms and products. Families have been employed by Pacific Coast Producers for decades, and walking into one of our canning plants you will be able to feel the passion our employees have for what they do. What they do is make canned fruit and tomato products that are healthy, sustainable, economically friendly, and full of flavor for the world to enjoy.
Radian Group, Inc. is a professional services firm focused on the food supplier, retailer, and foodservice industry. Based in Nashville, Tennessee, Radian has an office in Minneapolis and client teams located in cities throughout the US including Houston, Pittsburgh, Portland, Albany, Kansas City and Jacksonville.